Forward’s European design & development team worked with Steiner to create a premium,
differentiated, multi-functional carry case for the launch of their new Infra-Red Rifle Scope.
The timeline was extremely challenging with ideation through prototyping rounds to final design achieved within 2 months, enabling Forward China to provide manufacturing delivery of the cases to Steiner’s global locations in time to meet their product launch target.
Marc Sapetti (Head of European Design Team) commented:
“We identified an opportunity early on to not just create a case that would tick the clients requirements, but to create a case that would exceed them with its ability to adapt to different users’ needs & habits.”
“Everyone was excited about the FORWARD presentation.”
Michael Rost – VP of Sales for Steiner